Premier Skills Academy is run by David Williams.
An aim of perfection, driven by passion.
Although a broken leg ended his playing career in 1998, David Williams still had a passion for the game. So he completed the FA Level 2 course, which he’d started the previous year under the direction of Chelsea FC coach Ted Daley, and began to focus his energies on coaching kids. It turned out to be something he had a real talent for, and soon found himself in demand. Over the following years, David combined a part-time coaching career with the pursuit of formal qualifications, and in 2012 gained coaching certification at the elite level of the FA Youth Award Level 3.
It was in this same year – 2012 – that David founded Premier Skills Academy (PSA). Having worked closely for 2 years with a company called Premier Skills, he recognised the enormous potential of their unique coaching methodology called Practice Play, and decided – with the blessing of Premier Skills- to start a company dedicated to promoting and using the philosophy in practical coaching situations.
The initiative was an immediate success. David soon found his players going from strength to strength, and in the 2013/14 season, PSA entered its first team into the Excel Youth League, a U9 team made up of a mix of U8 and U9 players. The following season PSA had 4 teams and is looking to give more football lessons in Hatfield and Welwyn Garden City areas to boys and girls.
Today, PSA is not just coaching kids. It’s coaching coaches, too – showing them how the Practice Play methodology can inspire and drive players at all levels to be not just good – but as good as they can possibly be!
Co-founder of Premier Skills, John has over 40 years experience at the top of the game as both a player and a coach. He played for both West Ham and Crystal Palace. John has been Technical Director for the English Professional Footballers Association and Academy Coach at Crystal Palace where he produced the ‘Team of the Eighties’ and Director of Youth Football at Charlton Athletic. John was the England Youth coach and First Team coach at Arsenal Football Club as well as the Technical Director of the FA National School of Excellence. John has been acknowledged by respected managers and coaches like Terry Venables, Ron Greenwood, Don Howe and Malcolm Allison as an outstanding football coach. John is the author of football coaching book, Football For The Brave.
Roger has over 35 years football coaching experience around the world. In 2002, Roger co-founded Premier Skills with former Crystal Palace First Team Coach, John Cartwright, with a view to develop coaches and players at all levels of the game. Over the past 10 years Roger has been based in the United Kingdom and has worked for Crystal Palace as an Academy Coach and more recently as the Under 21 Development Coach for West Bromwich Albion. Roger returned to New Zealand permanently in January 2013 and is currently the Youth Academy Director at Fencibles United.